11x Review: Features, Pricing & Alternatives

What is 11x?

11x builds what it calls digital workers for go-to-market teams. Its two main products are Alice, an AI sales development representative that researches prospects and runs personalized outbound across email, phone, LinkedIn and WhatsApp, and Julian, an AI agent that responds to inbound leads by chat and phone, qualifies them and books meetings. 11x says it has raised more than $70 million from investors including a16z and Benchmark, and has offices in San Francisco and London.

11x was founded in 2022 by Hasan Sukkar and became one of the best-known AI SDR startups. In March 2025 TechCrunch reported that the company had shown logos of firms that were not active customers, along with questions about retention. In May 2025 Sukkar stepped down as CEO and became non-executive chairman, and CTO Prabhav Jain took over as CEO. The company has since expanded from a single product into a broader platform.

What makes 11x different is its goal of replacing whole tasks rather than assisting a rep. Alice is designed to identify buyers from many data signals, research them, write messages without templates, handle replies and book meetings, in more than 105 languages. Julian aims to call inbound leads within about a minute of a form fill. Pricing is not published and contracts are sales-led, so buyers should verify performance claims during a pilot.

Key features of 11x

• Alice, AI SDRFinds ideal buyers, researches them and runs personalized outbound sequences that handle replies and book meetings.
• Julian, inbound agentEngages website visitors and form fills by chat and phone, qualifies them against ICP criteria and routes them to reps.
• Signal-based targetingFilters signals from many data sources to surface prospects that match your ideal customer profile.
• Multichannel engagementOutreach across email, consented phone calls, LinkedIn, WhatsApp, SMS and chat.
• Multilingual outreachAlice supports outreach in more than 105 languages, according to 11x.
• CRM and tool integrationsBi-directional sync with Salesforce and HubSpot, plus Slack, Gmail, Outlook, calendars and an API.

Who is 11x best for?

• Mid-market and enterprise sales teams that want to add outbound capacity without hiring more SDRs.
• Inbound-heavy businesses that lose leads because response times are slow.
• Global companies prospecting in many languages and time zones.
• RevOps leaders willing to run a structured pilot and measure pipeline impact.

Popular ways to use 11x

• Autonomous outbound: Alice researches target accounts and runs personalized sequences around the clock.
• Speed to lead: Julian calls or chats with new inbound leads within minutes and books meetings.
• Re-engagement: follow up with no-shows and dormant contacts across channels.
• International prospecting: reach buyers in their own language.
• Lead routing: qualify inbound leads and send them to the right rep with context.

11x pricing (October 2026)

11x does not publish prices; you request a demo and receive a quote, usually on an annual contract. Ask about pilot terms, minimum commitments and what happens if meeting targets are not met.

11x pros and cons

How to get started with 11x

1. Book a demo and define the exact outcome you want, such as qualified meetings per month.
2. Agree a time-boxed pilot with clear success metrics and exit terms.
3. Connect your CRM, calendars and sending domains, and share your ICP and messaging guidelines.
4. Review Alice’s first messages or Julian’s call scripts before scaling.
5. Measure meetings, qualified pipeline and opt-out rates weekly.

Tips to get better results from 11x

• Use separate sending domains to protect your main domain’s reputation.
• Ask for customer references you can speak to directly before signing.
• Set rules for when the agent must hand off to a human.
• Check consent and calling rules in each country before enabling phone outreach.

11x vs alternatives

11x competes with AI SDR features in Salesforce Agentforce, which suits companies already on Salesforce, and with Regie.ai, which offers a cheaper, self-serve assistant for individual reps. For inbound voice agents you can also build your own with Vapi or Retell AI.

Teams that prefer to keep humans sending while AI helps often choose Apollo.io instead. 11x is the bolder bet: higher potential leverage, but you need to verify results in a pilot. See all best AI sales tools.

Our verdict: is 11x worth it?

11x FAQs

Pricing and features change often. Details on this page were last reviewed in October 2026. Always confirm current plans on the official 11x website.